Attorney Assistant · Master Nurture · v2
Co-Managed.
Not Outsourced.
6 month nurture rewritten with the new positioning woven throughout. Humans in the lead. AI in the seams. We stay until the results show up.
20
Emails
6
Months
6
Branches
5
A/B Tests
Positioning baked in: co-management (not outsourcing), balanced AI (humans lead, AI supports), and the quiet promise that we stay until the results land. The exact phrase "own the outcome" appears once, strategically, in Email 7. Zero em dashes. Comedy dialed up.
Problem Frame
Diagnose
Proof
Objections
Cost of Inaction
Final Push
Month 1
0
day
IF AUDIT COMPLETED
Tag as 'Tool User' → Skip to Email 9 (Proof) in 3 days
7
day
14
day
21
day
IF NO OPENS IN 30 DAYS
Drop into 3 email re-engagement micro-sequence
Month 2
30
day
37
day
44
day
51
day
IF CLICKED ANY SERVICE PAGE
Tag as 'Service Aware' → SDR outreach in 48 hours
Month 3
65
day
80
day
IF BOOKED CALL (ANY POINT)
Exit sequence → Move to Booked-Call nurture
Month 4
95
day
110
day
Month 5
125
day
140
day
IF TOOL DOWNLOADED
Priority score +50 → Direct SDR call attempt
Month 6
155
day
170
day
180
day
END OF SEQUENCE
Engaged → Monthly newsletter | Unengaged → Suppressed
Primary Goal
Booked Call
attorneyassistant.com/book-call
v2 · Co-Managed Ops
Attorney Assistant · Nicole Hall