Forever Task Map Campaign
Full Funnel Journey Map
Traffic Sources
Meta Prospecting Ads
- Facebook and Instagram prospecting ads
- Free download offer
- Creative theme: Map Every Task / Stop Operating on Memory
- CTA: Download or Learn More
LinkedIn Prospecting Ads
- Targeted toward law firm decision-makers
- Focus on operations, accountability, and process clarity
- CTA: Learn More
Google Prospecting Ads
- Google display or other upper-funnel support
- Reinforces task ownership and operational clarity
- CTA: Learn More
Other Supporting Traffic
- Website visitors
- Organic social
- Resource discovery
- Other campaign spillover traffic
All traffic drives to the Forever Task Map landing page.
Prospecting Ad Creative












Retargeting Ad Creative




Landing Page
Forever Task Map Landing Page
- URL: https://attorneyassistant.com/lp/forever-task-map
- Offer: Free download / access to the Forever Task Map
- Goal: Convert visitors into leads via HubSpot form submission
Core Message
- Stop Operating on Memory
- Map Every Task
- Operational accountability for law firms
- Clear ownership, management, and execution visibility
Primary User Action
Complete the HubSpot form
Form Submission + System Actions
HubSpot Form Submitted
Salesforce
Lead is sent to Salesforce
HubSpot Segment
Contact is automatically added to the automation segment: Forever Task Map
Email Automation
Email nurture sequence begins in HubSpot
Redirect
User is redirected immediately after form submission
Redirect destination: https://attorneyassistant.com/forever-task-map
Delivery / Access
Forever Task Map Access Page
- URL: https://attorneyassistant.com/forever-task-map
- User receives access to the resource immediately after form submission
Immediate Value
The user can begin reviewing the tool right away
Lead Status
The user is now a known lead inside HubSpot and Salesforce
Nurture Triggered
The email sequence is now active
Email Nurture Sequence
HubSpot Email Sequence
Cadence: Immediate, +3 business days, +7 days, +7 days, +7 days
Email 1 Immediate "Your Forever Task Map is ready" Preview: Here's how to actually use it
Preview: Here's how to actually use it
Email 2 +3 business days "Where most firms get this wrong" Preview: It's not the tool
Preview: It's not the tool
Email 3 +7 days "The real problem isn't marketing" Preview: It's what happens after the lead
Preview: It's what happens after the lead
Email 4 +7 days "You're probably missing tasks" Preview: Everyone does
Preview: Everyone does
Email 5 +7 days (Final) "Last chance to use this properly" Preview: Don't let it sit unused
Preview: Don't let it sit unused
At any point in the sequence, if the user books a meeting, they move to the booking confirmation stage.
Primary Conversion
Meeting Booked
- Booking URL: https://meet.attorneyassistant.com/meetings/attorney-assistant/rr
- Primary conversion goal: Move the lead from resource engagement to sales conversation
Conversion Trigger
The lead books a meeting from the email sequence, landing page path, or retargeting path
Outcome
The lead exits the nurture-only path and enters direct sales follow-up
Post-Booking Destination
Thank You Booking Page
- URL: https://attorneyassistant.com/thank-you-booking/?utm_source=sequence&utm_medium=email&utm_campaign=forever_task_map&utm_term=book_now
- Purpose: Confirm the booking and complete the conversion journey
Phase 2 Retargeting Layer
In Phase 2, launch a retargeting ad campaign everywhere possible.
Audiences
Landing Page Visitors Who Did Not Submit the Form
Retarget users who visited the landing page but did not complete the HubSpot form
Form Submitters Who Did Not Book a Meeting
Retarget users who downloaded or accessed the Forever Task Map but did not book a meeting
Warm Engaged Users
Retarget users who engaged with campaign touchpoints but did not convert
Channels
Meta Retargeting
Facebook and Instagram retargeting ads
LinkedIn Retargeting
Retargeting ads focused on legal decision-makers and operations leaders
Google Retargeting
Google retargeting across available placements
Retargeting Goal
Drive non-converting users back to:
- the landing page
- the meeting booking path
- deeper engagement with Attorney Assistant resources