Above The Law — Paid Placement Campaign
ActivePay-per-lead campaign with Above The Law. Intake audit lead magnet targeting law firm decision-makers.
Campaign Overview
Pay-Per-Lead
100 leads
April 8, 2026
April 9, 2026 (1.5M recipients)
Above The Law
Intake Audit Lead Magnet (10-Minute Test)
Traffic Sources
Above The Law Sponsored Article
- Paid placement on Above The Law
- Article: "This 10-Minute Test Shows Where You're Losing Cases"
- Targets attorneys and law firm operators
LinkedIn Sponsored Post
- Sponsored post promoting the ATL article
- Targets legal decision-makers
- Drives traffic to the ATL placement
Email Blast (ATL List)
- Sent by Above The Law
- 1.5 million recipients
- Send date: April 9, 2026
- Promotes the sponsored article
Sponsored Article
Title: This 10-Minute Test Shows Where You're Losing Cases
Publisher: Above The Law
URL: abovethelaw.com/2026/04/this-10-minute-test-shows-where-youre-losing-cases/
Goal: Drive readers to download the Intake Audit lead magnet
Lead Magnet
Asset: Intake Audit Lead Magnet PDF
Format: Downloadable PDF
Offer: 10-minute intake self-assessment for law firms
Lead Capture and Delivery
Model: Pay-per-lead through Above The Law
Contract: 100 leads
Delivery: Leads delivered to Attorney Assistant (format TBD by ATL)
CRM: Leads to be imported into HubSpot and Salesforce
Conversion Goal
Primary Goal: Move leads from content engagement into booked diagnostic meetings
Booking URL: meet.attorneyassistant.com/meetings/attorney-assistant/rr
Campaign Assets
Timeline
Sponsored article live on Above The Law. LinkedIn post published.
Above The Law sends email to 1.5 million recipients promoting the article.
100 contracted leads delivered on a pay-per-lead basis.